The Macallan 1926 sold for record $1.2m
25 April, 2018
Two rare bottles of The Macallan 1926 have been sold for a record US$1.2m in Dubai airport duty free.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
